Project Type: Professional Association
Size: Statewide Association
Services Provided: Website Redesign, Ongoing Management, Consultation & Strategy, Brand identity & graphic design, Website hosting, Website domain services
NMRVTA.org
Before RePixelated >
After RePixelated >
The challenge
A statewide professional association managed by an all volunteer board with annual leadership turnover struggled with severe disorganization and an unresponsive webmaster. This culminated in an emergency request to launch a critical conference registration form overnight, as the event was their primary revenue source. Beyond the immediate crisis, the existing website suffered from difficult navigation, disorganized pages, and heavily outdated information. Additionally, the association lacked professional branding assets, relying on a low quality, non vector square logo.
The solution
The partnership began with the rapid deployment of the critical registration form. The speed and quality of this emergency assistance, followed by an unprompted visual concept pitch, led to a full website redesign contract. Content was streamlined by combining pages and removing outdated information, resulting in a clean and intuitive navigation structure. The visual identity was completely refreshed; a new logo concept was officially adopted, and a comprehensive branding kit was built from the ground up. To reduce operating costs and improve site reliability, the organization was migrated from a legacy host to RePixelated Cloud. The successful digital partnership also expanded into real world event support, with RePixelated taking on the audio and visual technical operations for their annual continuing education conference.
Highlights
- Rapid crisis response: Successfully deployed a critical revenue generating registration form on a strict overnight deadline.
- Complete visual rebrand: Designed an officially adopted vector logo and delivered a comprehensive branding kit to replace poor quality assets.
- Content optimization: Streamlined site architecture by consolidating pages and overhauling the navigation menu for a vastly improved user experience.
- Cost saving migration: Moved domain registration and hosting infrastructure to RePixelated Cloud to reduce annual operating expenses.
- Expanded technical support: Transitioned digital reliability into on site assistance by managing audio and visual operations for an annual statewide conference.