Project Type: Community Organization
Size: Local Chapter or Club
Services Provided: Website Redesign, Ongoing Management, Consultation & Strategy, Brand identity & graphic design
thetazeta.org | cowdrop.org
See the website in 2009 >
See the website in 2014 (Webs.com) >
See the website in 2016 (WordPress) >
See the website 2020 (WordPress) >
The challenge
In 2013, the organization relied on an outdated, hand-coded website controlled by an external third party. This setup made it difficult for student leadership to keep content fresh or accurate. Operational challenges compounded the technical issues, as the chapter experiences a complete leadership turnover every year. This high turnover frequently resulted in lost contacts and operational inconsistencies. The organization desperately needed an intuitive digital presence that could be reliably passed down to future officers without losing access or data.
The solution
RePixelated has guided the chapter’s digital evolution for over a decade. The process began in 2013 by migrating the site to a simplified platform to bring control in-house and reduce overhead. As the chapter’s needs matured, the site was migrated again in 2015 to a professional WordPress environment to improve design flexibility. This robust foundation allowed for the digitization of member payments, replacing the reliance on parental bank transfers and paper checks for dues and rent. A network structure was later implemented to allow the management of both the main site and the annual fundraising platform from a single, centralized dashboard. A proactive brand strategy was also established to ensure the chapter maintains a professional public appearance regardless of the current student leadership’s engagement level.
Highlights
- Decade of continuity: Successfully managed the digital presence and maintained platform access through over ten leadership turnovers.
- Financial modernization: Digitized the collection of dues and rent, streamlining operations by replacing manual paper checks.
- Unified management: Centralized the administration of the main chapter site and the external fundraising platform into one dashboard.
- Brand stabilization: Established a proactive brand strategy to maintain a consistent, professional appearance across constantly changing executive boards.